Privacy Policy

Effective Date: May 6, 2022

Last Updated: July 7, 2025

Introduction

LYFE Balance, Inc. (“Company,” “we,” or “us”) respects your privacy and is committed to protecting the information you share with us. This Privacy Policy describes how we collect, use, and protect your information when you visit our website, use our services, or interact with us.

1. Information We Collect

We collect both personal and non-personal information, including:

- Personal Identifiers: Name, date of birth, phone number, email address, mailing address, and IP address.

- Health and Wellness Information: Information shared through our coaching platforms (e.g., Practice Better) including wellness goals, lab results, medication history, and genetic test data.

- Financial Information: Payment card details, billing address, and transaction history when you purchase services.

- Account Information: Username, login credentials, and preferences if you create an account.

- Online Activity: Pages visited, time on site, device/browser information, and interactions with emails via cookies and pixels.

- Geolocation Data: Based on your IP address.

2. How We Collect Information

We collect data:

- Directly from you: When you submit forms, purchase services, complete wellness intake forms, or schedule appointments.

- Automatically: Via cookies, web beacons, Facebook Pixels, and Google tools when you browse our website or open emails.

- From third parties: Such as referral partners, affiliate links, wellness test providers (e.g., 3X4 Genetics), and marketing platforms (e.g., ActiveCampaign, Stripe, Practice Better).

3. Why We Collect Your Information

We use the data to:

- Deliver services you’ve purchased.

- Personalize your wellness experience.

- Communicate with you about appointments, reminders, updates, and promotions.

- Improve our website and service offerings.

- Meet legal or compliance obligations (e.g., HIPAA-aligned security and confidentiality).

4. How We Store and Protect Your Information

We use secure platforms to store and process your data:

- Website & Store: Wix.com

- CRM & Scheduling: Practice Better

- Email & Marketing: ActiveCampaign

- Payments: Wix Payments, Stripe, and Affirm (via Wix checkout)

These third-party providers use encrypted servers and comply with applicable data security standards (e.g., PCI-DSS for payment data).

We do not sell your personal information to third parties.

5. How We Communicate With You

We may contact you via:

- Email, phone, or SMS for appointment reminders, promotions, surveys, or client updates.

- Newsletters or educational content, if you opt in.

- Automated campaigns (e.g., via ActiveCampaign or similar platforms).

You may opt out at any time by clicking “Unsubscribe” in any email or emailing hello@thelyfebalance.com.

6. Testimonials and Affiliate Disclosures

- Testimonials reflect individual client experiences and are not representative of guaranteed outcomes.

- Some links on our site may be affiliate links, which may result in commissions to us.

- Testimonials and affiliate partnerships are disclosed in compliance with FTC guidelines.

7. Your California Privacy Rights (CCPA)

If you are a California resident, you may:

- Request access to the personal data we collect.

- Request deletion of your data.

- Request information about how your data is used and shared.

To make a request, email hello@thelyfebalance.com with subject “California Privacy Rights.”

8. International Users (GDPR)

If you are located in the EU/EEA, you have rights under the General Data Protection Regulation (GDPR), including:

- The right to access and correct your data.

- The right to withdraw consent at any time.

- The right to request data deletion or restriction of processing.

To exercise these rights, please email us at hello@thelyfebalance.com.

9. Children’s Privacy (COPPA Compliance)

We do not knowingly collect personal information from children under 13. If we learn that a child under 13 has submitted information, we will delete it. If you believe your child has submitted personal information, please contact us immediately.

10. Do Not Track

We may collect browsing data for site improvement and targeted advertising. At this time, our systems do not respond to “Do Not Track” browser signals.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Material updates will be posted on this page. Your continued use of our website or services constitutes your acceptance of any changes.